Subway (restaurants) is an American fast-food franchise owned by Doctor’s Associates, Inc and operating globally in 96 outlets. Subway was founded by Peter Buck and Fred DeLuca, with its first restaurant being set up in Bridgeport, Connecticut, U.S in 1965 (Subway website).
A) Introduction An American restaurant franchise, Subway restaurant is primarily concerned with the production and sale of sandwiches, salads, cookies and pizzas (Subway website). Subway was established in 1965 by theDoctor's Associates, Inc. (DAI) (Subway Guide, 2011).
Subway is the largest single branded international sandwich fast food restaurant franchise. They primarily sell submarine sandwiches and salads. They are the fastest growing franchises in the world with 40735 restaurants in 102 countries. Subway was started by an ambitious 17 year old high school graduate, Fred Deluca, in 1965.
In this essay I will be generating my argument that Subway is an example of innovation in action through its products, processes and growth. Subways strategy for growth lends itself to the cooperative nature of innovation. Subway has no company owned outlets, they are 100% franchised. This has allowed Subway to be a very good example of diffusion of innovation with the company being placed in.
Local entrepreneurs joined Subway, and Fred and Pete hit their goal of 32 restaurants in 1976. Franchising provided the fuel for Subway's exciting growth. Local people were trained in the Subway system, and the company's growth began to accelerate.. By 1995, subway chain reached 10,000 and now subway chain is 17,000 today.
Subway restaurants also have a larger vision, which is to “be the number one Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience. Subway is, after all, a franchise operation, and has in all, nearly 34,000 restaurants throughout the world.Learn More
Dubrin (2012) found that Subway restaurant choose centralize and decentralize operations simultaneously. Certain aspects of their operations are centralized, whereas others are decentralized.Learn More
The Subway restaurant chain is the world’s biggest submarine sandwich company, with more than 32,200 locations in 90 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the Subway chain was co-oriented by Fred DeLuca and Dr. peter Buck in 1965. The Subway brand was ranked the number one Franchise Opportunity and.Learn More
In this essay, I am going to deliver a wider understanding of globalisation through the study of a fast food restaurant, subway to be precise. I am focusing on a branch of the restaurant in Bradford, paying attention to the sorts of customers who patronise it as well as the staff who work there. I will contrast the restaurant with another establishment close by to see if people act differently.Learn More
Subway is considered a fast food restaurant. And, like any business in the food industry, Subway must abide by political factors. Following the restrictions of the health and safety regulations is the company’s top priority. From packaging to distribution, Subway and their workers handle the responsibility of their food products. However, health guidelines change based on a country’s.Learn More
Brief History of Subway Subway is a leading world sandwich provider with 33318 restaurants distributed in 92 countries all over the globe. Other than itself operating from a central point, it is in the business of franchising. The restaurant was established in 1965 by a duo by the name Fred DeLuca and Dr. Peter Buck (Subway Publication 2010).Learn More
SUBWAY RESTAURANTS Subway is an American restaurant that primarily sells sandwiches and salads. It is owned and operated by Doctor's Associates, Inc. Subway is one of the fastest growing franchises in the world and they are one of the world’s largest restaurant chains there is, in terms of number of locations.Learn More
Subway is an American fast food restaurant franchise that primarily sells submarine sandwiches which are popularly known as “Sub”. Their menu mainly includes Subs and salads. It is currently the fastest growing franchises in the world. It has 44852 restaurants in 112 countries and territories. It is the largest single owner of a restaurant chain and largest restaurant operator in the world.Learn More
The Internal And External Environments Of Subway Marketing Essay. 1819 words (7 pages) Essay. 1st Jan 1970 Marketing Reference this Tags: Disclaimer: This work has been submitted by a university student. This is not an example of the work produced by our Essay Writing Service. You can view samples of our professional work here. Any opinions, findings, conclusions or recommendations expressed.Learn More
EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates, Inc. Subway was founded by Peter Buck and Fred Deluca, with its first restaurant being set up in Bridgeport, U.S in 1965. The franchise runs 38,813 restaurants in 99 countries. Today, the SUBWAY brand is the world's largest submarine sandwich chain. The SUBWAY franchise provides variety.Learn More
Today, there are more Subway restaurants in the world than other restaurant chain, 42996 restaurants in 108 countries, and there are 177 restaurants in Malaysia. “Subway, eat fresh”. (Nov27, 2013) History The founder of Subway, Fred Deluca. In 1965, he had just graduated from high school in Bridgeport, Connecticut, USA. He had dreams of attending college and he was a hard-working.Learn More
Subway is the largest submarine sandwich provider and the third largest chain restaurant after the Mcdonald’s.(SUBWAY.com 2009) It was created by Fred De Luca in 1965. (SUBWAY.com 2009) Currently, Subway has approximately 31125 restaurants in 90 countries. (SUBWAY.com 2009) In 2006, Subway accumulated 9.05 billion revenue. The advertising slogan of Subway is “Eat Fresh” is the object of.Learn More